All hair has a unique voice and I hear every one.
I listen to what people are really looking for, watch as they talk about their relationship with their hair and what they want.
What I get is a holistic picture… a feeling.
You could say, the first and most important ingredient in my products are feelings.
My joy comes from the science of blending and balancing those feelings with the perfect complimentary ingredients into a sensorial experience that delivers results.
Happiness for me, comes from seeing the joy of a perfect hair experience reflected in someones eyes.
That’s why I’m here!
– Angela Ellington




That “feeling” is what inspired our founder Angela Ellington, the Beauty Alchemist and former AVP of Ethnic Research & Innovation for L'Oreal USA to create Moistura Silk. Moreover, to take her nearly 30-years of experience and specialized knowledge  in developing new technologies & formulations that unlocked the Science of Ethnic Hair to now using her expertise to explore, listen & create an innovative range of hair care products that understand the beauty in feeling good.